Animal Crossing Would Continue to Evolve to Attract Global Players

Recently, Aya Kyogoku, director of Animal Crossing New Horizons, accepted an interview by CEDEC, in which Kyogoku discussed the history and future of the Animal Crossing and the popularity of the series stems from its uniqueness in each version. Here is part of the content.

“While this is the real pleasure of developing a series, it is also the most difficult point,” she said, adding that the development team had realised over the years that Animal Crossing series “cannot be sustained without change.”

“Protecting IP is not synonymous with protecting product specifications from manuals. Games are entertainment, so you will definitely get tired of making the same things,” she explained.

“In order for the series to continue to exist as an IP and for many people to enjoy it for a long time, it is important to continue to challenge and change with the times.

Since release on March 2020, Animal Crossing New Horizons has attracted millions of players throughout the whole world. It was Animal Crossing New Horizons’ key innovations and achievements that changed each phase of gameplay and appealed players to play more the game. To attract more players, the developer will try their best to make it more interesting.

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